The "what is this?" leak
Turn vague category language into a concrete promise your ideal customer understands immediately.
For B2B software teams with traffic but not enough demos
Make the page earn the click.
I find where your landing page loses qualified buyers and rewrite the weak parts. Send one public page for a specific friction note free, or get the hero rewritten within 24 hours for $49. No retainer.
The free note is one reply, not a mailing list. Paid work uses secure Stripe checkout and includes a 7-day useful-work guarantee.
Want evidence before checkout?
Send the page. Get one friction note free.
I will reply within 24 hours with one specific place the page may be losing the next click. No generic score, mailing list, or automated sequence.
One reply within 24 hours about this page only. Your details are not added to a list.
Pricing orderThe $19.99 Pro card appears before the $4.99 Starter card, so a price-sensitive visitor may read $19.99 as the entry price. Test Starter → Growth → Pro.
Trial detourLaunch recordings showed visitors going straight to pricing, but the homepage trial CTA omitted the $29 post-trial price. Put it beside “no card” and measure pricing detours.
Setup expectationThe hero promises no engineering sprint, but the required backend event call appears later. State that dependency beside the CTA to qualify starts before setup.
Examples are observations from public pages, not client results or endorsements.
Request my free noteWhat gets fixed
Three leaks. One focused rescue.
The "why believe you?" leak
Reorder evidence, specifics, and objection handling so the page supports the claim instead of decorating it.
The "why act now?" leak
Make the next step feel relevant, low-risk, and worth taking without adding manufactured urgency.
Judge the work, not the pitch
A real concept, with the reasoning attached.
SPEC CAMPAIGN / DTC
Colourful Rebel Basics
A cold-traffic landing-page concept built from the brand's live offer and customer language. It includes the message angle, responsive execution, proof hierarchy, and first A/B test hypothesis.
View the live concept View the SaaS concept Read the audit field notes Read the build notesClearly labeled speculative work. No invented client relationship or performance result.
Fixed scope. Fixed price.
Fix one screen or rescue the whole page.
24-Hour Hero Rewrite
$49 one time
For early founders who need the first screen to explain the product and earn the click.
- New headline
- Supporting hero copy
- Primary CTA rewrite
- Delivered within 24 hours
Useful-work guarantee: if none of the rewrite is usable, email within 7 days for a refund.
Conversion Teardown
$149 one time
A precise second opinion before your team changes the page.
- Annotated page review
- Rewritten hero and primary CTA
- Prioritized friction list
- 24-hour delivery
Useful-work guarantee: if it contains nothing you would ship, email within 7 days for a refund.
48-Hour Rescue Sprint
$750 one time
The full message and page repair, ready for your team to ship.
- Everything in the teardown
- Full-page copy rewrite
- Section and CTA architecture
- Implementation-ready document or code
- One revision round
Useful-work guarantee: if the first delivery contains nothing you would ship, email within 7 days for a refund.
Before you send the page
Scope, delivery, and risk.
What do you need from me?
One public page URL. Analytics, account access, and a kickoff call are not required. You can reply with buyer, traffic, or offer context if it changes the job.
What arrives?
The free note is one concise email. The $49 package delivers replacement headline, supporting hero copy, and primary CTA. The teardown adds an annotated review and prioritized friction list; view the sample deliverable. The sprint adds full-page copy, section architecture, implementation-ready document or code, and one revision.
Is this an automated score?
No. The output is written for the submitted rendered page and its current offer. The free note names one specific issue rather than returning a generic grade or mailing-list sequence.
Does the guarantee promise more conversions?
No. Conversion depends on traffic, product, pricing, proof, and implementation. The useful-work guarantee means that if the first paid delivery contains nothing you would ship or adapt, you may request a refund within seven days.
How it works
Small process. Useful output.
Send the page URL at checkout. I reply personally within two hours.
I review the page against buyer intent, alternatives, objections, and the promised next step.
You receive the teardown in 24 hours or the full rescue in 48, followed by one revision round for sprint buyers.